Special events can occur each week depending on city locations, possessions you own and the scenario/custom game you are playing.
One special event is the Celebrity Concert, which has a small chance of happening at the Stadium each week. When a Celebrity Concert is happening, you can pay extortionate amounts of money to go see your favourite pop star. The benefit is that you get a massive increase in your Fun and Happiness needs.
One of a PC gamer’s most popular events is Valve’s Steam Sales – now you can participate in them virtually! If you own a PC computer, there is a chance each week of a Steam Sale occurring. Similar to the celebrity concert, you can greatly increase your Fun and Happiness needs by buying games at ridiculously low prices. However, one drawback is your Health will suffer slightly.
There are ‘negative’ events too, like your Aunt coming to visit and using up part of your weekly time before you’ve done anything useful. These things happen sometimes and you can’t control them, just like in real life.